Dozens of AI shoppers walk your store like real buyers and show you the exact moments that lose the sale, with the screenshot and the quote to prove it.
Read-only. We never touch your data, checkout, or analytics. Your report comes back the same day.
Cart abandonment runs ~70% across ecommerce (Baymard). That's a number. It's not a reason. FrictionScope gives you the reason, in your shoppers' own words.
““50% off”? Pretty sure this was never that price.”
shopper #214
“What even is “Nuvora”? Is the jacket waterproof?”
shopper #88
“Two popups before I saw a product. Bye.”
shopper #41
Each one tied to a page, a screenshot, and a fix.
No instrumentation. No waiting on a research panel. Just answers.
No tags, no SDK, no engineering time. Paste your store and pick a flow to test.
Each one has a goal, a budget, and a personality. They search, browse, hesitate, and bail, just like real buyers.
Every issue scored by lost sales, with the screenshot, the quote, the exact page, the fix, and flagged verified or worth-a-check.
Ranked by lost sales. Every finding backed by a screenshot, a quote, the exact page, and the fix, then flagged verified or worth-a-check.
“It says 50% off, but I'm pretty sure it was never this 'original' price. That feels like a trick, and now I don't trust the rest.”
shopper #214 · price-checking
Recommended fix: The struck-through 'was' price is higher than the genuine recent low. Show the real prior price. Inflated reference prices erode trust and risk pricing-law penalties in the EU/UK.
“What does “Nuvora” even mean? Is it waterproof or not? I shouldn't have to guess.”
shopper #88 · first-time visitor
Recommended fix: Swap the branded fabric jargon above the fold for plain benefits: water-resistant, 12-hr warmth.
“Two popups before I'd seen a single product. I almost left right there.”
shopper #41 · browsing on mobile
Recommended fix: Delay the newsletter modal until 40% scroll depth or the 2nd pageview; suppress on exit-intent.
Every single finding comes with the same four things, so there is nothing to argue about, only things to fix.
See the exact screen the shopper saw when they stalled.
Their reaction in their own words, not your best guess.
Pinpointed to the URL and the moment it happened.
A concrete change your team can ship this week.
Every plan includes screenshots, verbatim quotes, exact pages, and recommended fixes. Running many stores or an agency? Talk to us about Scale.
Paste your store URL. We will send back your top verified friction points, free.
No card. No code. Read-only. We never touch your data or checkout.